Hello! My name is KatieLee Swanson, and yes it is a double name. Ever since I can remember, I have been in love with makeup. I was enamored at all the beautiful colors, how makeup never applied the same for two people, and the community building through sharing and speaking on cosmetics, skincare and haircare.

I find I am most drawn to brand identity development, PR and event management as well as consumer insight analysis . I love being able to dive in and understand the minds of consumers to know what they are thinking and most importantly, how they feel. I feel taking those insights and connecting on a face to face level with consumers is crucial to being successful in the beauty industry, to be able to build community from the ground up.

I want to further break down the “invisible curtain” between brands and consumers. I want to create and build a physical community where we support each other culturally, mentally, and emotionally. The beauty industry is the most personal and intimate industry to ever exist, it touches everyone no matter our gender, race, age, ethnicity - we can all connect, learn and heal through cosmetics and personal care.