Global Brand Strategy Development - Orebella in Australia
This brand strategy will launch Orebella into the Australian market through a curated distribution/retail plan and a comprehensive integrated marking campaign that will launch a new fragrance into the market specifically designed for Australian consumers and focusing on the Opal, the Australian national gemstone. The launch strategy will rely heavily on Australia’s holiday season, including Black Friday, Cyber Monday, and most importantly, Boxing Day while also hitting the sweet spot of the beginning of the summer season shopping.
Year
2025
Client
Orebella
