Hello! My name is KatieLee Swanson, and yes it is a double name. Ever since I can remember, I have been in love with makeup. I was enamored at all the beautiful colors, how makeup never applied the same for two people, and the community building through sharing and speaking on cosmetics, skincare and haircare. I loved the feeling makeup brought to me and I want to find my own community to share that feeling with.

I find I am most drawn to consumer experience, as well as brand identity and development. I love being able to dig in and understand the minds of consumers to know what they are thinking and most importantly, how they feel. I feel taking those insights and market research and giving consumers what they need, not what they want, is crucial to being successful in the beauty industry, to be able to meet consumers where they are at.

I want to further break down the “invisible curtain” between brands and consumers. I want to create a community where we are face to face and build a physical community to support each other culturally, mentally, and emotionally. The beauty industry is the most personal and intimate industry to ever exist, it touches everyone no matter our gender, race, age, ethnicity - we can all connect, learn and heal through cosmetics and personal care.